Glenis Willmott MEP is 'delighted' that the British government has recommended the use of 'traffic light' food labels.
Reported by publicserviceeurope.com, Willmott - the current leader of the European Parliamentary Labour Party (EPLP) - believes the new labelling scheme will prove to be best for consumers in the long run.
The increase in purchases of ready-made and processed food means that manufacturers need a simple way of getting an important message across, she exclaimed. Traffic light labelling tells consumers the basic information at a glance and allows them to quickly compare to similar products.
However, she admits that some manufacturers may be keen to avoid such a system, especially fizzy drinks firms.
"...Traffic lights are based on the amount of nutrient per 100mll; so these kinds of drinks would have a red light for sugar, whatever the portion size," she said.
"That is why I will continue to push for traffic lights on all processed foods sold in the European internal market. Some of the big multi-national food companies will only change their ways when we say to them that in order to sell their food in the world's biggest trading bloc, they have to be honest about what is in it."
According to nhs.uk, the new system is expected to be introduced during the summer of 2013.