Tesco launches barcode scanner for online shoppers

26th October 2010 - Fine Cut

Supermarket giant Tesco has launched a barcode scanning tool for its Groceries iPhone app, which will allow customer's to add items to their online home delivery order.

As reported by The Guardian, the barcode reader which has been added to the existing Tesco Grocery app available on the iPhone is aimed at busy parents and professionals who want to be able to add specific items to their online shopping basket without browsing through traditional grocery lists.

Users will be able to scan the barcode labels of any product and add it to their basket, whether it is the last yogurt their child has eaten whilst out on a day trip or a new product they have eaten at a friends house, they will have the ability to automatically add their product to the list of their next buys.

Tesco said the scanner has been designed to recognise and add any item that is available in Tesco supermarkets, rather than just own-brand products. However, the scanner will not work on larger items that will not fit in the supermarket's delivery vans.

Laura Wade-Gery chief executive of Tesco.com and Tesco Direct said: "We're always looking for ways to make life easier for customers and for busy mums in particular. The barcode scanner will make online ordering much quicker for those that have an iPhone. Customers can simply scan the barcode of grocery products stocked by Tesco whilst on the go and add them into their online shopping basket."

"This is the perfect solution for iPhone lovers that are always forgetting to add items to their shopping list or haven't the time to even write one," she added.

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