Printed labels are set to be removed from all cigarette packets in the latest crackdown on smoking by the Government.
Tobacco companies could be forced to sell cigarettes in plain packets featuring nothing but the name of the brand in plain black font.
The health warning, which cigarette companies have been forced to include since 2003, would also remain on the plain white packets.
The UK would be the only country in Europe to introduce a ban on cigarette labels. This follows the ban on any form of cigarette marketing across the EU in 1991.
The Government believe removing all forms of branding from cigarette packets would deglamourise smoking and would help put a stop to new generations taking up the addictive habit.
A source from The Tobacco Manufacturers Association told The Sun that the idea was a boost for producers of counterfeit cigarettes.
Sky News also report that there could be a complete ban on displaying cigarettes in tobacco counters.
Tobacco products may have to be kept under shop counters from April 2012.
Association of Convenience Stores Chief Executive James Lowman claimed the anti-smoking measures could cost smaller stores up £40m.
He said: "There simply isn't the evidence to suggest that the measure will reduce smoking amongst young people.
"The concessions made are not sufficient to allay the long term harm that this measure will cause for local shops."