A champagne company has tailored its packaging in the hope of attracting a female audience, packagingeurope.com reports.
Champagne House Malard hopes that its packaging - which comprises a snakeskin label and red lettering, used on the bottle of its 'Ladystyle' champagne - will attract its target audience. This demographic has been described as the "young, vibrant and astute modern female."
The creator of the champagne, Natasha Malard, told thedrinksbusiness.com that it is extremely important it was for design labels of to appeal to its target market. She said her and the company were pleased with the end result of the product, adding: "We are extremely proud of 'Ladystyle'.
As well as the feminine label design, the champagne will also come packaged in a box with two doors, held in place with magnets. There will also be a black and white image inside the box, which will again reflect the brand.
The wine has been made with grapes from the grand cru villages of Avize, Cramant and Le mesnil sur Ogel in France, as well as the premier cru villages of Hautviller, Trois-Puits and Rilly. It is made from 50 per cent Chardonnay, 30 per cent Pinot Noir, and 20 per cent Pinot Meunier.
An initial launch for the wine, which costs around the £45 mark, took place in Paris in October.