Campaign to remove 'five-a-day' labels from unhealthy food

17th February 2012 - Fine Cut

Food manufacturers have been urged to remove the 'five-a-day' symbols from the labels of unhealthy foods.

Representatives from consumer group Which? believe the symbol - which signifies a certain quantity of fruit or vegetables within food - should only be allowed to appear on healthy products.

The group has claimed that placing 'five-a-day' labels on products such as tomato soup or spaghetti hoops "gives the impression that they are healthier than they are."

Speaking to The Daily Telegraph, Which? chief executive Richard Lloyd called for manufacturers to be more honest about the healthiness of their products.

He said: "We think food manufacturers shouldn't use the five-a-day logo on products with high levels of unhealthy nutrients, such as salt, sugar and fat, giving the impression that they're healthier than they are."

In order to qualify for as one of a person's five-a-day, a packaged meal must contain at least 80 grams of fruit or vegetable, or 40 grams of concentrate.

However, Malcolm Clark of the Children's Food Campaign agreed that there should be more criteria set in order to be legally allowed to display the label.

He told Mail Online: "Food manufacturers should be making it easier, not harder, for parents and children to make healthy eating choices. Products which are high in sugar, salt or fat do not magically become healthy because they contain a portion of fruit or veg." 

Categories: Articles
back to Insights