Digital technologies transform global labelling industry

11th March 2014 - Fine Cut

When it comes to hi-tech industries, labelling may not be the first sector that comes to mind. However, digital technologies are transforming the way in which services are delivered and labels are produced.

Here at Fine Cut, we have embraced the technological progress being made within our industry and have developed new and innovative ways to deliver labels.

The labelling industry has moved far beyond traditional paper and printing to provide a wealth of ways to communicate with customers and consumers.

And it is not just the information contained on a label that is important, but also the look and feel of it, with a growing range of typefaces, styles, colours and materials available to choose from, as advances push the boundaries of what is possible in the field.

Speed and efficiency

One of the key areas in which digital technologies have altered labelling forever is in substantially reducing the time it takes to produce labels and meet customer demands.

Large batches can now be mass produced rapidly and orders completed and shipped far faster than has previously been possible.

Information can be provided remotely in the blink of an eye and checks can be carried out quickly, with amendments made as soon as errors are spotted or changes are requested.

Innovative labelling solutions

Fine Cut provides a spectacular array of options and opportunities when it comes to labelling and, with more than 30 years experience, we can deliver the technical expertise you need to realise your packaging visions to your exact specifications.

For example, why not consider varying the substances on which labels are printed to photographic quality, with options for overlay printing including glass, PVC, vinyl, metal and polyesters?

We produce labels and nameplates using cutting-edge printing techniques from our state-of-the-art manufacturing facilities for customers around the world. Fine Cut is also pleased to offer the revolutionary digital printing capabilities of the SwissQ UV flatbed printer, with its advanced colour management system, superior build quality and versatile ink configuration.

Texture can play a significant part in whether or not your label stands out from the rest, while digital technologies also mean that labels can be tamper-proof, domed or foil printed to meet the requirements of a range of industries.

In addition to traditional products, you may wish to consider graphic overlays, membrane switch panels or electroformed nameplates.

Labelling is becoming more important

In an array of sectors, labelling is becoming increasingly important, as companies are required to adhere to more stringent legislation regarding the information they provide about products.

Additionally, with the commercial landscape remaining incredibly competitive, businesses are looking for new ways to target and appeal to customer groups. As a result, labelling that relates to special features, such as energy efficiency or the source of food and drink, is playing a greater role.

In fact, Peter Borowski, head of design for Kraft Foods, recently told a panel discussion at the Packaging Conference in Orlando, Florida, that consumers tend to make decisions regarding purchases very quickly, FoodProductionDaily.com reported.

"A full 72 per cent of purchasing decisions are made right in the store," he explained. "Advertising increases awareness, but it doesn't make consumers buy."

Digital technologies can assist in ensuring that product labelling is industry-compliant, eye-catching and right up to date, with experts at Fine Cut available to ensure that you realise the right solution for both your commercial needs and regulatory responsibilities.

The future of labelling

As technology advances, the labelling industry continues to innovate, with experts examining ways of incorporating 2D and 3D printing techniques into design processes and digital technologies look set to play a key role as the sector develops.

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