The label industry has to go green to keep up
News
The labels industry will be forced to ‘go green’ and become more sustainable as the world becomes more environmentally-friendly.
That’s according to labelling expert, Danielle Jerschefske, writing for Labelsandlabelling.com.
She claimed: “More label buyers are asking printed how ‘green’ they are. Brands want to know what their suppliers are doing to support a ‘greener’ environment and what they can offer their demanding, ever-growing ‘green’ consumer population.”
Jerschefske then added that companies need to “figure out what terms such as ‘sustainable’ and ‘renewable’ mean to their business, then learn to use ‘green’ business practices to embrace customer needs.”
The expert went on to suggest companies take a look at investing in a proper environmental management system, obtaining the ISO 14001 standard for environmental awareness.
This is the best qualification for labelling companies, and according to Iso14000.com, it will prove to consumers that the labels have been made in accordance with environmental regulations.
Jerschefske concluded by giving label producers one last word of advice, stating: “Establish a ‘green’ identity as part of your branding strategy.
“Your environmental position should be clear and transparent. Consumers, customers and employees should all know what you do to be ‘green’, and how you enforce the company standards.”
Let's discuss your project.
Whether you have a full brief or just an idea, we'd love to share our expertise with you.
Contact us“Yes we did receive them and they were perfect and we got the analysers out on time before year end! Many thanks to all at Fine Cut for your efforts with this...”
“Just a quick note to say Thank You for turning the Chinese Data Plate around so quickly, your efforts are really appreciated and the unit is already on its...”
“Thank you so much for all you did to make sure my order got to me asap! The service was 10/10 from start to finish. I never thought I’d be so excited to see...”
“We have received the plate this morning and I wanted to take a moment to express my sincere appreciation for the exceptional service we recently received from...”