Electronics manufacturer Samsung is following in Apple's footsteps by encouraging customers to engrave one of its products.
The Asian brand is keen for buyers in South Korea to have their Galaxy Note engraved, according to Android Community. There are currently no official plans for the initiative to be expanded globally, but it may inspire other owners of the big-screen smartphone to use laser engraving.
Cory Gunther wrote on the technology news site that this type of personalisation has been popular among Apple customers for years and it seems Samsung has now also seen how the value in the activity.
GottaBeMobile's Chuong Nguyen pointed out that there is already some bad blood between the two brands as a result of the legal battles they are involved in, which makes this latest move even more interesting.
He said: "With Apple and Samsung still embroiled over a number of lawsuits over accusations of each other 'stealing' the other's intellectual property, it'd be curious to know if Apple will find Samsung's latest bit of 'imitation' flattery or something else."
The Samsung Galaxy Note is a new mobile that straddles the smartphone and tablet device categories with its 5.3 inch screen. As well as having a touchscreen, the device features an 'S pen' that allows users to write on the front.