Brand identification and marketing can be a daunting prospect for small business owners and entrepreneurs, as the ever-evolving world of technology continues to revolutionise the ways in which firms can get their message to the masses.
Freelancers face a particularly difficult task compared with their larger counterparts, as they are responsible for every single aspect of their business - which means promotion is very often left to take a back seat.
However, harnessing the tools to promote your own brand does not have to be a stressful or costly exercise. In fact, there are ways you can market your services both on the web and offline that are sure to spread the word of your products and help you to attract customers.
Read on for a guide to brand yourself as an entrepreneur, as well as tips on which aspects of your marketing strategy you may want to improve.
Don't forget offline
At a time when social media has become one of the most important aspects of life for consumers, traditional methods of marketing have certainly fallen by the wayside. But this does not mean that this type of promotion is not useful in the long term.
Fine Cut understands the need for a clear and concise message that speaks to your target audience, which can be achieved through ensuring your logo or motto is used on every type of product you put out there.
Our custom-printed labels make it even easier to create a strong brand identity - and our team of dedicated engineers are on hand to offer advice on the type of products that could benefit your strategy.
When designing a business card, be sure to include any relevant digital information, which features the same fonts, sizes, colours and branding elements chosen for your digital appearance.
Use the web
Marketing on the web gives smaller companies and entrepreneurs the chance to compete on an level playing field with their larger counterparts. The rise of social media as a communication tool for both regular consumers and professionals means businesses have a variety of platforms to choose from when promoting their brand.
Websites such as Twitter, Facebook, Pinterest, Google+ and Instagram are just a few options for entrepreneurs looking to promote themselves on the web. While some platforms may be more suited to particular strategies than other, a little bit of effort in this area could see you reaping rewards in the long term.
Making the most of social media for brand promotion may be the priority for entrepreneurs, but email marketing has also made a comeback in recent years - so this could be an incredibly useful avenue to explore.
When marketing yourself online, remember to ensure you have a theme running throughout all of your imagery. Photographs, colour schemes, fonts and other aspects of your visual should be consistent.
Stick with a theme
Creating a strong brand identity is highly recommended for all business owners and entrepreneurs, but you need to be consistent in order to do so. This can be achieved by maintaining your presence above a certain level on the web and following through with traditional marketing plans.