The terms of a new agreement between the US and the European Union (EU) mean a fresh food product labelled organic will be valid in both regions, which the Soil Association believes is a positive step.
Speaking to freshinfo.com, the organisation's policy director Peter Melchett offered plenty of support for the move, which will see the area's quality control measures and regulations taken as the same when custom labels feature the term 'organic'.
Mr Melchett said: "The recession-proof US organic market is the largest in the world. European organic organisations are already utilising this agreement to export fresh produce, and a rise in mostly manufactured product exports to the US has already started."
Dan Newhouse, director of the Washington State Department of Agriculture told aginfo.net that it will be a "very good thing" for organic farmers in the US as well, adding that it is "pretty exciting" for organisations in the industry.
In his opinion, Europe has not always been a huge market for the US to sell to, but the new agreement opens up opportunities for such trade to take off. Experts have predicted that, as well as more exports from the EU to the US, organic sales the other way could nearly double over the next few years.