Innocent introduces custom labels for Recycling Week 2010

17th June 2010 - Fine Cut

Innocent has announced that it will support the upcoming Recycle Week this June with a set of custom labels for its range of Smoothie products.

Limited-edition printed labels will replace the standard product labels on three of its most popular flavours of Innocent smoothies for the week of 21st June to 27th June this year. The recipes are strawberries & bananas, mangoes & passion fruit, and the kiwis, apples & limes flavour.

Rather than their usual "dude" logo (a circle with dots as eyes and a halo above), these bottles will feature the altered "recycled dude" logo - with the circle replaced by the iconic recycling logo that was created by Gary Anderson for the first Earth Day in 1970.

The bottom of the labels will carry the copy, "supporting Recycle Week 21st-27th June 2010" as well as standard claims that Innocent's bottles are "100% recycled PET plastic", first introduced by the company in 2008. Innocent says that it has also increased the amount of recycled paper in their product labels from 25% to 90% and that the company is searching for a recycled content, recyclable plastic for its vegetable pot meals.

"We've always been a business that has taken our environmental impact seriously," said Louise Adams, Innocent's sustainability manager in Packaging News. "We're excited to be working with Wrap's recycle week to remind people that our little smoothie bottles are recyclable and made from 100% recycled plastic, as well as encouraging everyone out there to get recycling."

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