Alcoholic drinks could get nutrition labels, say Treasury Department

04th June 2013 - Fine Cut

It has been claimed that alcoholic drinks may soon come with nutrition labels, according to

The Treasury Department, which is in charge of regulating alcohol, said that beverages such as beer, wine and spirits, may soon come with labels which will contain such information as the calories, carbohydrates and fat per servings, servings per container and recommended serving size. However, the new labels would be voluntary, with manufacturers choosing whether they want to include them on their products.

A representative from The Wine Institute, which represents more than a thousand wineries in California said that those at the facility support the ruling, however they don't think nutrition labels are a "key factor" in consumer purchase decisions about wine."

This is the second time that such labels have been proposed. The first time was back in 2007, when new legislation would have made alcohol levels mandatory, however a final decision was never made. It is claimed that the decision is currently temporary, with further considerations being taken in to account by the Alcohol and Tobacco Trade and Tax Bureau (TTB).

Talking about the proposed measures, Guy Smith, an executive vice president at Diageo, the world's largest distiller, said the changes would help modernise alcohol. He told "This (nutrition labels) is actually bringing alcoholic beverages in to the modern era. It's something consumers have come to expect. In time, it's going to be, why isn't it there?"

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