A label scheme, which encourages consumers to recycle their food packaging, has signed up its 150th patron.
This week, Indian food business Geeta's Food became the 150th business to include recycling information labels, designed by the British Retail Consortium (BRC), on their packaging.
The BRC launched the labelling scheme back in March 2009 in order to help make consumers more aware of what packaging can or can't be recycled.
According to packagingnews.co.uk, the labels now feature on more than 50,000 product lines across the UK.
Andrew Opie, who is the director of food and sustainability at the BRC, was absolutely delighted to have passed the milestone.
In an interview with mrw.co.uk, he said: "It's great to welcome Geeta's Food as our 150th signatory. It goes to show the value of the consistent recycling message provided by the On-Pack Recycling Label to a comprehensive mix of smaller retailers and producers as well as big, national and global brands.
"In just three years, it's reached over 50,000 different product lines and is making a noticeable difference to the quantity and quality of material customers are sending for recycling."
The On-Pack Recycling Label scheme was originally trialled by Asda back in late 2007.