Why domed labels are shaping the real ale industry

31st January 2015 - Fine Cut

Pump clips have to be bold, informative and practical, and domed labels can be adhered to them to get the required result. These curved, concave bits of mini signage are used by breweries who want to appeal to punters at the bar and advertise their beer in the best possible light. 

The real ale industry is enjoying something of a renaissance at the moment, with the term 'craft beers' being used by many pubs to entice customers.  

Independent ales from small breweries are coming out on top. This is why the labelling industry is enjoying a promising period, as producers realise they need domed labels to display their beers in the most appealing way. Pubs are running guest ale programmes all over the UK. Many will simply buy in one or two barrels of a guest ale, before moving straight onto something different. That's why it's important for breweries to be able to produce short print runs of domed labels, with a quick turnaround time. 

With that in mind, it is a good job there are esteemed manufacturers like Fine Cut out there, who can produce domed labels with quality and efficiency, and within the tightest of time constraints. 

Responsive to customers 

Because each client has very individual, specific needs, Fine Cut is flexible in its approach. The company will take the time to listen to their client and understand their exact requirements before offering up a solution. 

Fine Cut can accommodate every possible domed label requirement. This helps breweries to produce vibrant, bespoke, creative designs that complement the taste of the beer they represent and are eye-catching enough to ensure the customer comes back again and again. 

Quality products 

Fine Cut prides itself on the quality of its domed labels and badges and the company employs state-of-the-art digital print facilities to give clients the best possible finish to their product. 

The semi-automated doming machines used are great for producing short print runs with a very quick turnaround time, and are just as good at doing long print runs to tight deadlines. 

Each product has a crystal clear polyurethane resin applied to it. This type of treatment is ideal for use on pump clips, as it makes labels durable, protects them from UV damage and chemical contamination and enhances the look and feel of them. 

Themed pump clips 

The beauty of the service offered by Fine Cut is that it boasts the perfect balance of standardisation and the bespoke. For example, a brewery can choose to have all the beers from a certain range manufactured in a particular shape and font - indicating that it is part of a product family. 

They are also free to choose from a wide range of colours and features that help to create a feeling of individuality. After all, it is safe to assume that a brewer who specialises in both stouts and India Pale Ales might have two very different designs in mind. 

So if you're a shrewd marketer wanting to give your brewery the best head start in the marketplace, you'll struggle to come across a labelling expert who will be able to offer a service to match Fine Cut.  Call Fine Cut now on 01903 751666.

Simon Tourle

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