Retailers rolling out clearer product labelling

09th September 2013 - Fine Cut

High street retailer John Lewis has announced the launch of a new scheme aiming to encourage customers to adopt more energy-efficient measures in their home through new, more accurate labels on its products.

Launching the six-month trial today (September 9th), the department store will give consumers the lifetime running costs of white goods in a bid to highlight how much money they could save with certain products.

Carried out in conjunction with the Department of Energy and Climate Change, the scheme is set to provide consumers with more information about washing machines, washer dryers and tumble dryers.

The trial will see 19 John Lewis branches test the labelling in store, while the other 20 will not carry out the programme in order to see if use of clearer labels and stickers can affect the buying habits of its customers.

Energy secretary Ed Davey said the scheme would mean big savings for consumers, while he also hopes it will encourage fellow retailers to follow suit.

He explained: "Consumers will be able to see clear, simple information on the lifetime electricity costs for appliances like washing machines and tumble dryers. This will help people to make better, more informed decisions and see how much an appliance is expected to cost over its lifetime.

"I hope it leads to more retailers rolling out clearer labelling."

A series of new schemes that highlight the importance of clear and accurate labelling have been rolled out across several industries in recent months. This includes supermarket retailers, which are increasingly providing customers with easy-to-understand nutritional information on their products through new labels.

The John Lewis scheme is being rolled out at the company's UK stores following a trial in Norway, where a similar initiative resulted in a five per cent increase in sales of energy-efficient white goods.

It comes as many households are looking for new ways to save money and reduce their carbon footprint in the current economic climate. 

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