QR code usage 'up by 20%'

12th June 2014 - Fine Cut

Quick Response (QR) codes are being used more now than ever before, according to the latest research.

The technology, which allows consumers to scan a product in a similar way to a barcode using their smartphone, was used 20 per cent more in the first quarter of 2014 compared with the same period in 2013.

Figures produced by mobile engagements solutions firm ScanBuy suggest that, while media hype regarding the innovation has gradually quietened down, this hasn't stopped an increase in customer interest.

On the contrary, the report indicates that in excess of 22 million instances of using QR and similar technology had been recorded between January and March of this year.

QR codes are flexible in the sense they can be applied to almost any sort of labelling, from the sides of chocolate bars - recently demonstrated by confectionery giant Nestle - to using laser technology to effectively tattoo data on the skin of oranges.

ScanBuy chief executive Mike Wehrs said: "Mobile triggers continue to help consumers make product choices, engage their favourite brands, receive more informative information, quickly download their favourite apps and much more."

Often, shoppers will scan to help them compare products and the inclusion of QR codes can prove to be greatly beneficial to companies that hope to convince customers to purchase their offerings via the consultation of positive reviews and special offers.

Android devices were the most commonly-used tools to perform scans, followed by iOS gadgets. According to the research, Houston, Madrid, Barcelona, Dallas and New York City were the regions where the population was most likely to use QR technology.

In terms of which industries utilised the innovation the most, the food and beverage sector came out on top, followed by consumer electronics, entertainments, media and wireless.

At Fine Cut, we can facilitate the inclusion of QR codes to complement any of your labelling needs.

Categories: Articles
back to Insights