Major retailers sign up to UKFT labelling

10th April 2014 - Fine Cut

Following the launch of the UK Fashion and Textile Association's (UKFT's) Retailer Partner Programme - or RRP - scheme in January this year, some of the UK's biggest names in fashion retailing have signed up to its care labelling licence programme to slash the costs associated with using care wash symbols on their labels.

According to reports, 12 major fashion brands have embraced the new scheme following the UKFT being named the official UK representative for GINETEX, which owns the trademark to the five well-known wash care symbols used on garments the world over.

The symbols pertain to the key steps involved in washing and drying garments, such as whether or not they can be tumble dried and at what temperature they should be machine-washed, if at all.

Currently, clothes manufacturers wanting to use these trademarked symbols are required to pay a licence fee, which varies from country to country. Not only this, but the sum can be charged per garment, meaning that for large retailers, using the logos can become a costly business - especially when they're looking to ship items all around the globe.

Now, by joining up to the RRP scheme, these large brands - such as John Lewis, Primark, Asda, Marks & Spencer and Monsoon - can benefit from using the symbols on all of their shipments, without incurring any unwanted charges from export markets.

The scheme is all the more beneficial as it covers different brands under the same company, which is ideal for the largest retailers that often have numerous brands to their name.

"Care labelling has been an important strategic addition to our offering and we're thrilled to see in action with some of the UK's biggest retailers," commented director of special projects at the UKFT Adam Mansell.

Memberships costs £2,500 each year and means corporations are able to use the wash care icons on garments to be sold all over the world, promoting exports by making it easier - and cheaper - to sell these products overseas.

Not only this, but by being a member of such a programme, these enterprises will be afforded valuable resources, such as information about the latest specifications and regulations governing labelling - a tool that may prove invaluable for those selling items abroad, where the rules and trends may be different to those in the UK.

Members will also have access to help with other aspects of their labelling operations like translation and networking within their industry.

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