Labels: A platform to show what you stand for

09th May 2014 - Fine Cut

Labels can say many different things. They may be used to display product contents, health and safety warnings, expiry dates or ingredients, serving a great number of informative purposes.

However, they can also be used to display logos that say something about you as a company or how a certain product or service was conceived in relation to others, as well as a social or environmental message.

For example, including a Fairtrade logo in the top corner of your label not only informs consumers that the item was produced in accordance with the Fairtrade Foundation's accreditation scheme, but also that this is a standard that you as a company value and hold in such high regard that you have sought out Fairtrade approval.

However, it is important that, should you choose a label that carries perhaps an ecological or social notice, the message in question is clear and easily allows the label's consumer to react to it in the way you want them to - perhaps by making a purchasing choice.

In an interview with Triple Pundit about eco-labels, senior vice-president of development and textile for the Cradle to Cradle Products Innovation Institute Lewis Perkin explained how it's important to have consistency. "Eco-labels can shape consumer behaviour, and they can also confuse consumers. 

"As an industry, we should invest in consistent messaging, transparency and consistent criteria," he added.

He went on to highlight how the Organic certification was a good example of a clear eco-label, as people understand what it represents, use it, trust it and have therefore continued to invest in its products.

If you would like to discuss how you can make your label effectively portray something you stand for or include a certification logo - but need help ascertaining how to ensure consumers of that label will not be confused or miss the point - then give Fine Cut a call today. Our team of design experts will be able to advise and guide you to ensure that your labelling platform is maximised to the best of its potential.

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