Heinz rereleases labels from Queen's coronation year

18th April 2012 - Fine Cut

Cans of Heinz beans and spaghetti are set to feature replicas of their labels from 1952 - Queen Elizabeth's coronation year.

The limited edition items have been created to celebrate the upcoming celebration of the day she ascended to the throne, with the product labels due to feature a line at the bottom of their vintage design reading "1952-2012 Celebrating the Queen's Diamond Jubilee", reported designweek.co.uk.

Consumers can expect to see the designs in the shops from next month, although a special display of cans at Fortnum and Mason is scheduled to go on show from April 23rd until May 1st.

According to Fdin.org.uk, there are several historical facts linking Heinz with the Queen, including how Heinz Spaghetti was created the year she was born, while the monarch visited its Wigan factory in 2009 to celebrate the facility's 50th anniversary.

Katherine Broadley, senior brand manager at the brand, said: "With so many links, what better way is there to celebrate the Queen's Diamond Jubilee than to produce vintage label cans of Heinz Beans and Heinz Spaghetti to honour our British heritage as well as provide retailers with an opportunity to capitalise on sales in time for the big celebration."

Heinz is internationally headquartered in the US, but it opened an overseas office in London in 1896 and a factory followed in 1905.

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