The 'Freedom Food' labels placed on pork and pork products are having a positive effect, the RSPCA has confirmed.
According to the Royal Society for the Prevention of Cruelty to Animals (RSPCA) revealed that all pork products displaying the Freedom Food label had enjoyed an increase in sales over the past 12 months.
A 62 per cent increase in sales was reported, perhaps suggesting that Britons are becoming more aware about where their produce is coming from. This is good news for pigs and means that their treatment is also becoming more important to the generally public.
A spokesperson for RSPCA and Freedom Food, Leigh Grant, confirmed: "More than a quarter of all British farmed pigs are now benefiting from the RSPCA's welfare standards, which is great progress.
"Shoppers really do have the power to bring about positive changes through what they buy."
Another person pleased by the figures was celebrity chef Anthony Worrall-Thompson. However he added that still, price often remains a barrier between consumers and welfare for animals.
"I often meet people that just assume higher welfare food means a much higher cost, and simply rule out labels without even checking the price.
"But...a higher welfare chicken, such as Freedom Food, can cost just 86p more than a standard one. A small price to pay for good farm animal welfare," he told Chad.co.uk.