Country Puddings revamps labels for re-generated image

06th March 2013 - Fine Cut

Traditional pudding company Country Puddings had re-launched its product labels in the bid to modernise its image.

The labels for the puddings, which were formerly just green for all of the different products, now include "mouth-watering" images of the desserts, according to Lynne Mallinson, who launched the line in 2001.

The farmer's wife talked about the new packaging design to newsandstar.co.uk, saying: "It was quite classic in British racing green and gold, but didn't display to people what was inside."

She continued: "When people saw a range of our puddings in a retailer and just saw the green labels, they might assume it was one product. Now customers can see what they are about to buy."

Ms Mallinson said that she is "delighted" with the new labels, which are in subdued colours. She claims that the new packaging better represents where the company comes from and what it is about.

The range features 18 different puddings, including crumbles, sticky-ginger, tangy-lemon, rice pudding, two chocolate puddings and a bread-and-butter pudding. It is stocked in a number of outlets, including Orton Grange Farm Shop in Carlisle, Eden Stores in Armathwaite and Kirkland Store in Caldbeck.

Country Puddings hit the headlines last year too, when its sticky toffee pudding was awarded Gold in Great Taste by a panel of food experts, according to cumbria24.com.

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