Consumers want tougher health warnings on alcohol labels

26th May 2010 - Fine Cut

Over half of adults want tougher warning labels to be printed on alcoholic drinks, according to the Retail Bulletin.

The survey by YouGov, which was commissioned by Sixthsense, found that 95% of adults are in favour of tougher rules on labelling.

The government is considering plans to introduce health warnings following a consultation, according to the Morning Advertiser.

Earlier this year, it was reported in the Morning Advertiser that only 15% of drinks give consumers enough information about the units in drinks, and the potential harm they have on their health.

The report looked at the number of drinks which included all of the five key elements that should be contained on drinks labels - units, pregnancy advice, a sense drinking message, a logo and and link for Drinkaware and the NHS recommended limits.

The British Beer and Pub Association said there was no need for legislation to enforce better labelling, because considerable progress had already been made. They claim over 90% of beer cans and bottles have unit information, 75% have a responsibility message, 82% have the Drinkaware logo and 40% include the NHS drinking guidelines.

The recent report by YouGov found that almost half of people spend most of their drinking budget on alcohol consumed at home, whilst only 27% said they spent most of it drinking out. ''The on-trade model for selling alcohol in the UK has steadily shifted away from the old boozer, dominated by beer drunk in long ‘sessions’ and towards the modern pub-restaurant, often sharing characteristics with the Continental café or brasserie,'' said YouGov SixthSense research director James McCoy.

Whilst 95% of people agreed that a drink from time to time does not hurt, almost half of people believe that alcohol is bad for health.

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