Baxters launch 'Stay Full' soup range

02nd August 2011 - Fine Cut

Soup and condiment brand Baxters has launched a new range of healthy soups designed to help consumers stay fuller for longer.

Each soup in the 'Stay Full' range will contain at least two vegetables. They will also be free from artificial colours, flavours and preservatives.

Furthermore, the soups will be high in protein and will only use the finest ingredients.

FoodBev.com reveals that flavours will include Tomato, Chorizo & Mixed Bean, Spiced Butternut Squash & Edamame Bean, Minestrone with Basil & Parmesan, Beetroot, Tomato & Buckwheat and Broccoli, Salmon & Watercress flavours.

Particular attention has been paid to the Stay Full product labels to make sure that Baxters' new soups differentiate themselves from other competing brands. Each soup will be emblazoned with the 'Stay Full' motif and will feature the key ingredients (set against a white background) to convey its healthy contents.

Elaine Tewnion, marketing manager for Baxters, told The Drum that the company strives to offer customers "something a little bit different" whilst producing foods that make its customers feel good.

"Our brand is already firmly placed in the category for delivering the healthiest soups but we wanted to take this one step further," she said.

"The Stay Full range delivers on uncompromising taste and quality and provides the unique flavour combinations that you would expect from Baxters, but the high protein content and balanced carbohydrates make the soups a great value and convenient way to enjoy a healthy balanced diet."

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