1 in 5 energy-efficient products 'not as green as they claim to be'

20th February 2014 - Fine Cut

Firms across a wealth of industries may require labels and marking solutions for a wide variety of reasons - chief among them, for informative purposes.

However, a damning new report by the Energy Saving Trust has shown a considerable number of manufacturers may be misleading customers.

It found as many as one in five so-called energy-efficient products may not in fact be as ecological as they are claiming to be. 

The results lead on from a study funded by the European Commission, which found an equal number of items were not compliant with energy-efficiency standards, for example, in terms of labelling.

Following an investigation into declarations made on labels from a range of domestic fridges, the Intelligent Energy Europe-funded ATLETE project concluded: "The final test results show that 80 per cent of appliances subjected to testing, and for which testing has been concluded, complied with the energy efficiency class declaration and the two related key parameters: energy consumption and storage volume." Accordingly, one in five - arguably a significant proportion - did not.

Products that could be affected include many kinds of common domestic appliances, such as ovens, washing machine and dishwashers, as well as items perhaps less commonly associated with energy-efficiency, such as TVs and computers.

As a result, millions of consumers could be completely unaware they are not receiving the benefits they expected to reap by making ecological purchases. This could be resulting in more carbon emissions and greater utilities costs than people were promised by manufacturers.

To combat this trend, the Energy Saving Trust has said it will launch a mystery shopping campaign in a bid to wipe out misleading items from shop shelves. The programme will run across three years and see as many as 25,000 products put through their paces to check whether or not they are appropriately labelled.

At Fine Cut, we understand the importance of ensuring labels are not only well-made and highly endurable, but also expertly designed in such a way as to ensure consumers - be they employees, potential customers or otherwise - are not misled by their contents.

Chief executive at the Energy Saving Trust Philip Sellwood concluded: "It's clear that any labelling needs to be accurate, easy for the consumer to understand and displayed clearly in retailers across Europe."

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