Fine Cut Blog Archive for October 2011
Morrisons is preparing to re-brand 17,000 product labels in what is one of the biggest design briefs of the year, reports Packaging News.
Demand for product labels is set to soar in the coming years, making it a £69 billion industry by 2015, packagingeurope.com reports.
An new etching antennae made from glass is capable of making engravings with dots one-hundredth of the size of a human hair.
A new label has been designed in a bid to counteract the illegal trade in used glass containers, hospitalpharmacyeurope.com reports.
Businesses have responded to the difficult economic climate by repositioning their products in the market, using printed labels and other packaging to showcase their intentions.
ASDA has agreed to change the labels on its 'Hereford Beef' selection after agreeing with complaints that they were misleading.
Multinational confectionary firm Mars has revealed it will use custom labels to tell consumers about its brand values and what the company is doing in the field of corporate social responsibility.