Fine Cut Blog Archive for October 2011
Morissons re-branding 17,000 products
Morrisons is preparing to re-brand 17,000 product labels in what is one of the biggest design briefs of the year, reports Packaging News.
Product label demand to soar
Demand for product labels is set to soar in the coming years, making it a £69 billion industry by 2015, packagingeurope.com reports.
Glass-etching allows nano-sized engravings
An new etching antennae made from glass is capable of making engravings with dots one-hundredth of the size of a human hair.
New pharmaceutical label unveiled
A new label has been designed in a bid to counteract the illegal trade in used glass containers, hospitalpharmacyeurope.com reports.
Brands using labels to reposition their products
Businesses have responded to the difficult economic climate by repositioning their products in the market, using printed labels and other packaging to showcase their intentions.
ASDA agrees to modify beef labels after complaint
ASDA has agreed to change the labels on its 'Hereford Beef' selection after agreeing with complaints that they were misleading.
Mars to use product labels to communicate values
Multinational confectionary firm Mars has revealed it will use custom labels to tell consumers about its brand values and what the company is doing in the field of corporate social responsibility.

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